Client work · Real Estate
Real estate company based in Dubai with a focus on luxury properties.
- Industry
- Real Estate
- Year
- 2026
- Disciplines
- Marketing Leadership, Performance Marketing
- Scope
- Performance, Design
The brief
My role
Built & led the marketing team across departments, responsible for creative coordination, brand identity, performance strategy, and digital project execution.
Overview
Rocky Real Estate required a stronger premium digital identity that reflected its luxury property positioning while also supporting high-intent lead generation.
The challenge
The brand identity was undefined, the digital presence was inconsistent and lacking, no marketing team or strategy was in place, and the company needed to quickly build a market-ready presence that could support campaign efforts.
Off-Plan & Secondary Markets
Market Focus
Lead Generation
Core Goal
Dubai
Location
The approach
I worked on planning of the brand identity, brand strategy, team building and department consolidation, creative coordination, and performance strategy to build a stronger digital presence and support campaign efforts across channels.
Services
Deliverables
- Campaign creatives
- Property marketing visuals
- Lead-generation landing page direction
- Digital brand consistency system
The outcome
Built a stronger luxury brand presence and supported lead-generation efforts across digital touchpoints.
Fitness
Alpha Aesthetics Gym
