Introduction
I build marketing systems. Not campaigns in isolation, but the full commercial architecture behind sustainable growth: acquisition funnels, team structures, performance logic, and the reporting needed to make confident decisions at scale.
Most of my work has started from a blank slate. I have joined businesses where marketing was fragmented, underfunded, or running without strategic ownership, and I have built the function from the inside out. That experience — spanning real estate, education, fitness, and service businesses — has made me precise about what actually moves revenue.
My approach is systems-first. I use paid acquisition, CRM automation, funnel optimization, and data reporting not as separate tactics but as connected levers inside a single growth engine. Everything gets evaluated against commercial outcomes.
I am currently available for fractional leadership roles, strategic consulting engagements, and senior in-house opportunities where the challenge is real and the expectation is commercial accountability.
Selected outcomes from distinct client engagements. Numbers reflect specific project contexts, not a combined aggregate.
$7.4M
Revenue Impact
In a 90-day build-and-scale window after structuring the full marketing function from zero.
15+
Team Scale
Built and led a distributed team of specialists across paid media, creative, analytics, and operations.
5+
Functions Structured
Designed and operationalized full marketing departments across multiple organizations.
2.5 yrs
Engagement Length
Longest continuous client retention — a measure of consistent commercial delivery.
Across every engagement, the pattern has been the same: arrive at a business with marketing in fragments, identify the highest-leverage structural gaps, and build a growth system that works without constant active management.
That means real structural work: defining reporting logic, aligning paid and organic acquisition, designing the CRM handoff, building the team capable of executing, and owning performance accountability at the leadership level.
2024 – Present
Growth & Marketing Strategy
2021 – 2024
Marketing Lead
Depth across commercial segments
Hiring, training, remote ops
Ops, automation, and reporting
Acquisition and conversion
Throughput, not strategy
For recruiters and hiring teams
Available now for the right engagement — fractional, consulting, or in-house. Based in Dubai, UAE. Open to regional and remote-first opportunities.
Open to regional (MENA, South Asia) and fully remote roles with the right fit.
Paid media, analytics, tracking, and reporting systems built to scale acquisition with clarity.
Workflow automation, CRM operations, lead routing, and connected internal systems.
Creative production and rapid execution for campaigns, content systems, and marketing assets.
Applied where it removes a bottleneck — creative throughput, lead qualification, and interrogating campaign data. Not used for strategy, positioning, or offer design.
Education
Bachelor of Engineering - Electronics & Communication
Education
GA4, GTM, Meta Ads, Google Ads, HubSpot, and related marketing systems
