About
The story behind the systems I build and the growth they create.
Muhammad Khan
Head of Marketing & Growth
I build marketing systems. Not campaigns in isolation, but the full commercial architecture behind sustainable growth: acquisition funnels, team structures, performance logic, and the reporting needed to make confident decisions at scale.
Most of my work has started from a blank slate. I have joined businesses where marketing was fragmented, underfunded, or running without strategic ownership, and I have built the function from the inside out. That experience — spanning real estate, education, fitness, and service businesses — has made me precise about what actually moves revenue.
My approach is systems-first. I use paid acquisition, CRM automation, funnel optimization, and data reporting not as separate tactics but as connected levers inside a single growth engine. Everything gets evaluated against commercial outcomes.
I am currently available for fractional leadership roles, strategic consulting engagements, and senior in-house opportunities where the challenge is real and the expectation is commercial accountability.
Leadership & Commercial Impact
Selected outcomes from distinct client engagements. Numbers reflect specific project contexts, not a combined aggregate.
Revenue Impact
$7.4M
In a 90-day build-and-scale window after structuring the full marketing function from zero.
Team Scale
15+
Built and led a distributed team of specialists across paid media, creative, analytics, and operations.
Functions Structured
5+
Designed and operationalized full marketing departments across multiple organizations.
Engagement Length
2.5 yrs
Longest continuous client retention — a measure of consistent commercial delivery.
Across every engagement, the pattern has been the same: arrive at a business with marketing in fragments, identify the highest-leverage structural gaps, and build a growth system that works without constant active management.
That means real structural work: defining reporting logic, aligning paid and organic acquisition, designing the CRM handoff, building the team capable of executing, and owning performance accountability at the leadership level.
Core Strengths
Depth across commercial segments
Industries
- ›Real estate (off-plan, residential, luxury)
- ›Education and training institutes
- ›Fitness and health businesses
- ›Professional services and consulting
Hiring, training, remote ops
Team Building
- ›End-to-end team design and recruitment
- ›Distributed and remote team management
- ›Performance management and accountability systems
- ›Cross-functional collaboration frameworks
Ops, automation, and reporting
Systems Thinking
- ›CRM lifecycle design and automation
- ›Reporting infrastructure and dashboard systems
- ›Lead routing, SLA, and handoff design
- ›Scalable execution frameworks and SOPs
Acquisition and conversion
Performance Marketing
- ›Meta and Google campaign strategy
- ›Funnel architecture and conversion optimization
- ›Budget logic and scaling methodology
- ›Creative testing and offer refinement
What I Am Open To
Available now for the right engagement — fractional, consulting, or in-house. Based in Dubai, UAE. Open to regional and remote-first opportunities.
Consulting
Fractional Head of Marketing
In-house
VP / Director of Marketing
In-house
Growth Marketing Lead
Consulting
Strategic Marketing Advisor
Location
Dubai, United Arab Emirates
Open to regional (MENA, South Asia) and fully remote roles with the right fit.
CV / Resume
Available on request. Reach out via email or book a call to discuss the opportunity first.
Education
Amity University
Bachelor of Engineering - Electronics & Communication
Certifications
GA4, GTM, Meta Ads, Google Ads, HubSpot, and related marketing systems
Tools & Systems
Performance Stack
Paid media, analytics, tracking, and reporting systems built to scale acquisition with clarity.
Automation Stack
Workflow automation, CRM operations, lead routing, and connected internal systems.
Content + Creative
Creative production and rapid execution for campaigns, content systems, and marketing assets.
Let’s talk about what you’re building.
Whether you are a founder evaluating a fractional engagement, a recruiter hiring for senior marketing leadership, or a team that needs strategic direction — the best starting point is a direct conversation.
For Founders & Teams
Discuss a fractional engagement, project scope, or strategic advisory session.
For Recruiters
Share the role title and brief via the contact form. CV is available on request.