Venture · Education & Care
Special needs support, properly supervised, across all seven emirates.
- Group
- Special Minds
- Year
- 2026
- Markets
- All seven emirates
- Status
- Live
The brief
My role
Founder. I led the service model, the brand and the platform roadmap.
Overview
Special Minds supports children with special needs across the UAE with shadow teachers, therapy, SEN governesses, assessments, tutoring and staff placement for schools. Each child has one plan and one clinical lead accountable for it.
The challenge
Families arrive anxious and short on time, schools need reliable staff, and specialists need training and clear processes. The business needed one platform for all three, with the trust and accessibility the sector demands.
7
Emirates covered
20
Condition guides
83
Blog posts published
40hours
Online training course
What we built
We built the public site around routes by service, condition and emirate, with online registration and payment, a WhatsApp intake, a staff CRM, family and practitioner portals, and a 40-hour training portal with certificates anyone can verify.
The pieces that make it work, for the people who use it every day.
A route for every family
Pages by service, by condition and by emirate, so parents land on the answer they searched for.
Register and pay online
Landing pages with checkout, signed payment confirmations and instant alerts for the team.
Staff CRM
Leads, clients, practitioners, placements, jobs, tasks and payments in one secure system.
Training portal
A 40-hour course with streamed video, quizzes, a final assessment and certificates that can be verified publicly.
Ready for AI search
Structured data, llms.txt and instant indexing, so search engines and AI assistants can quote it.
Accessible by design
Built to WCAG 2.2 AA, with colour contrast measured rather than guessed.
The live site
Scroll through Special Minds UAE.
Keep scrolling and the whole home page plays inside the frame, top to bottom.
How it came together
- 01
Service map
Mapped families, schools and specialists to the journey each one needs.
- 02
Platform
Built the site, CRM, portals and payments on one secure database.
- 03
Content
Condition, emirate and glossary pages, plus a blog that publishes on schedule.
- 04
Measurement
Analytics, ad conversions and CRM sync, so every enquiry can be traced.
Built with
Markets and languages
The outcome
One platform that takes a family from first search to a supervised plan, and keeps the team, the training and the payments in order.
Education & Care
Special Minds India
