Venture · Education & Care
The right person, beside your child, in 55 Indian cities.
- Group
- Special Minds
- Year
- 2026
- Markets
- 55 cities across India
- Status
- Live
The brief
My role
Founder. I set the expansion strategy and the city-by-city search plan.
Overview
Special Minds India matches families with vetted shadow teachers, special educators and remedial tutors, and provides BCBA-supervised ABA therapy, coordinated with the child's school and supported long after the first day.
The challenge
India is not one market. Every city has its own schools, boards and languages, and families search locally. A national brand needed local relevance at scale, without thin, copy-paste pages.
55
Cities
1,562
Indexed pages
257
Guides written
3
Role-based portals
What we built
We generated landing pages from real city and condition data, each using the city's neighbourhoods, schools, state board and regional language, and built a guide library that publishes itself on schedule. Parent, specialist and admin portals run the service behind it.
The pieces that make it work, for the people who use it every day.
City pages that are local
Every city page draws on its own neighbourhoods, schools, exam board and language.
Publishing on autopilot
Guides go live at midnight India time on their scheduled date, with no redeploy.
ABA hub
A BCBA-supervised ABA service hub with a 40-guide reading list.
English and Hindi
Hindi pages, blog posts and glossary terms, set in Devanagari.
Three portals
Parents follow their requests, specialists log sessions, and admins see what needs doing today.
Built for AI answers
Intent pages that open with a quotable answer, plus llms.txt for AI assistants.
The live site
Scroll through Special Minds India.
Keep scrolling and the whole home page plays inside the frame, top to bottom.
How it came together
- 01
Coverage model
Eight metros in person, nearby cities under each metro, and online support everywhere else.
- 02
Data first
Built city, condition and service data, then generated pages from it.
- 03
Content engine
Wrote 257 guides and scheduled them two a week, through 2027.
- 04
Portals
Added step-by-step registration and role-based portals on a secure backend.
Built with
Markets and languages
The outcome
A national presence that reads as local in every city, with content that keeps compounding without anyone pressing publish.
Health Tech
Special Minds Care
