Venture · Beauty & Wellness
Women-only home beauty in Dubai, booked online in a few taps.
- Group
- Hamd Holdings
- Year
- 2026
- Markets
- Dubai
- Status
- Live
The brief
My role
Group founder. I shaped the service model, the brand and the booking experience.
Overview
Hamd Beauty brings nails, hair, makeup, lashes, massage, henna and bridal services to women at home across Dubai. Every therapist and every client is a woman.
The challenge
Home beauty runs on trust and timing. Clients want to see who is coming, when, and how clean the kit is, and the business needs bookings, deposits and schedules that do not collapse into WhatsApp threads.
6
Steps from service to deposit
21
Services across 7 categories
72
Bilingual articles written
438
Indexed pages in two languages
What we built
We built a complete booking platform: a six-step flow with live time slots and a deposit, a match quiz, a bridal planner, group bookings, memberships and a hygiene record for every kit, plus portals for therapists and the operations team.
The pieces that make it work, for the people who use it every day.
Six-step booking
Services, area, live time slots, therapist, address and deposit, with calendar invites, rescheduling and cancellation.
Hygiene you can check
Every kit has a hygiene record that a client can look up before the visit.
Bridal Studio
A planner for the bride and her party: details, timeline, trial and review in one place.
Portals for the team
A therapist portal, and an admin with a live board, calendar, payouts and reports.
Bilingual content engine
Seventy-two articles in English and Arabic, published on a schedule twice a week.
Premium motion
A drifting photo wall, 3D card rings, curtain dropdowns and a switch that pauses all motion.
The live site
Scroll through Hamd Beauty.
Keep scrolling and the whole home page plays inside the frame, top to bottom.
How it came together
- 01
Service design
Mapped how a home visit really runs, from the booking to the kit at the door.
- 02
Booking engine
Built bookings, payments and scheduling on a database that refuses double bookings.
- 03
Brand and motion
Designed a warm, premium look with motion that respects reduced-motion settings.
- 04
Search
Area-by-service pages, a glossary and scheduled articles to grow organic demand.
Built with
Markets and languages
The outcome
A home-beauty brand that takes bookings and deposits online from day one, with the operations tools to deliver them.
Education & Care
Special Minds UAE
