Venture · Marketing Services
The plug-in marketing department for UAE real estate.
- Group
- Hamd Holdings
- Year
- 2026
- Markets
- UAE, Saudi Arabia, India
- Status
- Live
The brief
My role
Founder and Director. I designed the plug-in department model and its positioning.
Overview
Magnetic Keys gives developers and brokerages a full remote marketing team, led by a pod lead, with a coordinator in their office and one monthly fee. Each pod serves at most three clients, and never two rivals.
The challenge
Real estate companies in the UAE carry heavy in-house marketing payrolls and still struggle with consistent output. The offer had to explain a new operating model in seconds, then turn interest into qualified calls.
14days
From audit to a live team
3
Clients per pod, at most
4
Steps to a booked call
190
Indexed pages
What we built
We rebuilt the site around one promise, cutting marketing payroll by 60 to 70 percent, backed by a line-by-line comparison with hiring in-house. A four-step booking flow recommends the right tier and books a call in Dubai time.
The pieces that make it work, for the people who use it every day.
One clear promise
A stencil hero with the saving cut out of the page and a film playing through the numbers.
Four-step booking
Business, department, call slot and details, with a recommended tier and a calendar invite at the end.
An honest comparison
A pricing page that compares the department, line by line, with building the same team in-house.
A built-in guardrail
The build fails if the computed saving drifts outside the promised range, so the headline can never overstate it.
Depth for search
Twelve service pages, seven emirate pages, a blog and an 87-term glossary.
Magnetic details
Iron filings that follow the cursor, a nav pill that glides between links, and case cards that fan out like a hand.
The live site
Scroll through Magnetic Keys.
Keep scrolling and the whole home page plays inside the frame, top to bottom.
How it came together
- 01
Offer design
Shaped the pod: one lead, five specialists, three clients at most, live in 14 days.
- 02
Positioning
Reduced the pitch to a single saving that a buyer can check.
- 03
Conversion
Designed a booking flow that qualifies before it schedules.
- 04
Identity
Rebuilt the look around the MK monogram and its red.
Built with
Markets and languages
The outcome
A sharper offer, and a booking path that turns a new idea into qualified sales conversations.
AI & Workforce
Lymora
