Client work · Fashion
E-commerce and brand refresh for a fashion label.
- Industry
- Fashion
- Year
- 2022
- Disciplines
- Branding, UI/UX
- Scope
- Fashion, E-commerce
The brief
My role
Worked on brand refresh direction and digital commerce presentation.
Overview
Flagfin required a refreshed presentation that aligned fashion branding with e-commerce usability.
The challenge
The digital experience needed to feel more aligned, elevated, and brand-consistent.
The approach
I contributed to the brand refresh and online storefront presentation to improve clarity and aesthetics.
Services
Brand RefreshFashion E-commerceVisual Direction
Deliverables
- Brand presentation
- Storefront direction
- Product experience support
The outcome
Strengthened the visual appeal and consistency of the label’s online presence.
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